Based on research studies, investing in design increases customer satisfaction, product usability, communication, and profit. Companies that are design-mature may see over double returns compared to the remaining companies. This stems from increased product quality, usability, and customer satisfaction.
The Design Venture Programme at the Institute of Design at LAB University of Applied Sciences concentrates on coaching small and medium-sized enterprises and microenterprises to be more design-mature for their growth and internationalisation.
Read more from my recent article “Design Profits”.